This is where I’ll demonstrate using The Solo Startup process to sell a product that helps people monitor their grow room at home.
Get Organized. I’m organized.
Create the company. Sole Proprietorship and I have a business bank account.
PROBLEM – Monitoring your grow room should be easy and inexpensive
SOLUTION – GreenerBot
UNIQUE VALUE PROPOSITION – lowest cost monitoring solution available
UNFAIR ADVANTAGE – low overhead
CUSTOMER SEGMENTS – people that grow plants as a business
CHANNELS – Adwords, social
KEY METRICS – sales, conversion rate
COST STRUCTURE – customer acquisition costs, distribution costs, hosting
REVENUE STREAMS – sales of the GreenerBot
Choose a name for your product
I went through a couple names, GreenerBot is what I ended up with. Something with “mon” in it would be nice.
“Automated Grow Room Monitoring”
Still working on it!